Welcome

Software that Empowers Marketers and Analysts

Data Innovators produce intuitive marketing analysis, selection and reporting software that empowers marketing planners, database marketers and marketing analysts to work smarter and faster and to target customers more profitably.

Saving you Time and Money

Our revolutionary IMASRO product brings huge benefits to our customers and partners, such as:
  • More profitable campaigns, through better customer segmentation, understanding and targeting.
  • Dramatic reduction in the time and cost of marketing planning, execution and analysis through non-technical, purpose built functionality, configurable to each user’s requirements.
  • Low cost of ownership, running directly on top of existing marketing databases and being a thin client, centrally maintained product.
  • Accessible by whoever needs it, whenever they need it and wherever they are, using secure Web 2.0 browser based technologies.