Products
IMASRO
IMASRO (Integrated Marketing Analysis, Selection and Reporting Online) is a browser based software product that makes it
quick and easy for users to:
- Carry out ad hoc, train of thought analyses
- Create counts and selections
- Extract campaign data for mailings, emailings or telemarketing and maintain a contact
history
- Create, run and distribute standard reports
- Save and reuse analysis, report and campaign templates
- Derive any new data fields and tables required for analysis
- And much more!
Easy Implementation
Unlike many other products, IMASRO sits directly on top of your existing SQL Server
marketing database and does not have a prescribed data model. This means there is
no additional database overhead and
implementation times are minimal.
Configurable to Each User’s Needs
IMASRO can also be
configured to meet the requirements of each individual user in terms of the data and functionality they have access to, and onscreen wording and appearance.